About Proof: Women-Owned, Sonoma County-Made CBD Wellness
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Women-Owned and -Operated
WHAT WE BELIEVE
At Proof, we believe wellness should be accessible, safe, and affordable for everyone. Since 2016, that belief has shaped everything we do. Our team of fewer than 20 compassionate, hardworking people in Santa Rosa, CA is united by a shared passion: making products we genuinely love that are designed to fit naturally into our community's everyday wellness routines.
Our Values
Thoughtfully Formulated
We keep an eye on the latest research and adjust our approach. Our products are thoughtfully formulated, transparently tested, and backed by a commitment to evidence-conscious education.
Clean
Independent, third-party tested for potency, contaminants, and cleanliness.
Sustainable
From ingredients to packaging, responsible stewardship is paramount in our selections.
Simple
Our products make it easy to incorporate healthy choices into your busy lifestyle.
WOMEN-OWNED AND -OPERATED • SMALL BUSINESS • <20 EMPLOYEES • MADE BY HAND • FOUNDED IN 2016 IN SONOMA COUNTY, CA •
Meet the Founders
WE'RE THE PROOF
Hi! Julie and Sarah here!
We started Proof in Northern California to make plant-based wellness that’s clean, effective, and built on integrity.
When we met, we came from two different worlds. Julie is a licensed CA cannabis attorney (practicing since 2015) who Co-Chaired the Sonoma County Cannabis Advisory Group (2017–2019); Sarah holds a BS in Organic Chemistry (Evergreen State College) and MS in Cosmetic Science (University of Cincinnati) with a thesis on topical cannabis absorption, and personally formulates and QCs every batch. What connected us was a shared belief that wellness should be honest, tested, and designed to fit naturally into everyday wellness routines.
We began small, blending and testing products ourselves, listening to what people needed, and earning trust one customer at a time. Ten years later, that same ethos still guides us! Every product we make is one we would give to our families, our friends, and our pets.
Awards
4× Emerald Cup 1st Place
2022: Face Serum
2023: Bazillion Drops Tincture
2023: CBG Elixir Drops
2024: Icy Hot Roll On